Rebrand
Clerestory: Rebranding, Marketing Website, and Tradeshow Materials Support
Rebranding, Marketing Website, and Tradeshow Materials Support
CLERESTORY contacted Echobind to handle their rebranding and create a new marketing website; I lead both initiatives. In parallel, I also created a landing page and various design materials to support their booth at a trade show.
Clerestory is a SaaS company that simplifies the invoice creation process for kitchen and bath remodeling. Clerestory makes it possible to deliver in hours complex invoices that would typically take days.
Clerestory had the makings of a product, but wasn't sure if it was designed in a way that customers needed. The business and product needed validation.
Echobind conducted customer research, built a brand and UX around customer needs, built and launched a responsive web application and the marketing around it.
A SaaS platform that is the first of its kind in this market: one that solves a major pain point in kitchen and bath remodeling.
During the design exploration phase, we looked at a variety of approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
During the discovery phase, it became clear that they had an excellent product that needed an equally impressive website to elevate the brand and support its business goals. After discussions with the founders we discovered the key words and look and feel that resonated with them the most. We then created a design language that felt cohesive while leveraging existing photos of their kitchen and bath remodeling work.
As the website redesign launch neared its end, Clerestory planned to attend a tradeshow. They asked Echobind to help them by creating a landing page to promote the tradeshow, as well as materials they can use and share at the event. We created a landing page to promote their Hawaii trip promotion; a table cover; business cards; hand outs; a poster; and a backdrop.
The Clerestory rebranding project successfully refreshed the company's visual identity and messaging, enabling them to better convey their unique value proposition to potential clients. The new website and tradeshow materials were well-received by both internal stakeholders and external audiences, helping to generate new leads and opportunities for the company. Overall, the project was a great success and positioned Clerestory for continued growth and success in the years to come.
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