Lucky Dog Animal Rescue is a nonprofit organization focused on rescuing, rehabilitating, and rehoming dogs through foster-based programs. As the organization grew, Lucky Dog needed a clearer digital presence and a mobile experience that could better support adoption, fostering, volunteering, and donations.
Fragmented adoption and volunteer flows. Inconsistent brand across channels. Low visibility beyond digital touchpoints.
Unified mobile app experience. Cohesive brand system applied across digital, print, audio, and video. Multi-channel campaign supporting adoption and awareness.
Clear adoption and foster pathways. Consistent, accessible brand presence. Scalable foundation for future outreach and growth.
Story-Driven Awareness
A narrative-led print ad designed to humanize rescue and invite audiences to participate in a dog’s journey toward a permanent home. The concept emphasizes emotional connection over statistics, reinforcing Lucky Dog Rescue Orlando’s mission through warmth, empathy, and a clear call to action.
Emotional Awareness
A story-driven print ad designed to create an immediate, personal connection between the viewer and a rescue dog. Using close, intimate imagery and restrained copy, the concept emphasizes how a single moment of empathy can change a dog’s future—guiding viewers directly toward action through adoption, fostering, or donation.
Emotional Reinforcement
An upbeat audio spot designed to highlight the joy and fulfillment that comes from giving a rescue dog a second chance. Through warm narration, playful sound cues, and optimistic pacing, the message reinforces the emotional reward of compassion while inviting listeners to take action through adoption, fostering, or donation.
Empathy-Driven Awareness
A quiet, reflective audio spot focused on the vulnerability and uncertainty faced by rescue dogs. Minimal sound design and intimate storytelling create space for empathy, gradually shifting from fear to hope and motivating listeners to take immediate action in support of rescue efforts.
Transformational Storytelling
A warm, uplifting video concept designed to show the positive transformation that occurs when rescue dogs are given care, safety, and love. Bright visuals, gentle pacing, and moments of connection highlight the joy and progress made possible through adoption, fostering, and community support.
Empathy-Driven Awareness
A quiet, emotionally intimate video spot focused on the vulnerability and uncertainty rescue dogs face before intervention. Through subdued visuals and restrained pacing, the concept builds empathy and urgency before shifting toward hope—reinforcing how compassion can become a turning point.
Mission-Driven Product Experience
A mobile app concept designed to translate emotional motivation into immediate action. The experience prioritizes clarity, accessibility, and ease of use—surfacing key actions like adoption, fostering, volunteering, and donations while reinforcing the organization’s mission through warm visuals and intuitive UX.
Delivered a unified product and brand system that clarified core user actions across mobile and campaign touchpoints. Established consistent information architecture, accessibility-aware design patterns, and emotion-led storytelling that translate empathy into clear paths for adoption, fostering, donation, and volunteer engagement. Created a scalable foundation for future digital and campaign expansion.
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